Last edition (no. 9) of the EBU webinar series: EBU itself present the potentials of C2PA against disinformation - also in combination with vera.ai tools.
As disinformation continues to spread and damage society – using increasingly sophisticated methods of content generation and distribution – there is an urgent need to continuously develop and improve tools and methods to counter this phenomenon.
Doing so, and broadly speaking, two complementary approaches can be taken:
- Equip journalists, fact-checkers and other media professionals with advanced tools to help them verify content in a reliable and efficient manner (the approach taken by the vera.ai project).
- Guarantee the authenticity of content originating from trusted sources.
The Coalition for Content Provenance and Authenticity (C2PA) takes the second approach by hardwiring credentials into content to certify its origin and history, as a secure annotation system that documents the provenance of images, videos, and audio throughout their lifecycle. It therewith also supports and enables authentication of this content.
During this EBU webinar that took place on 9 September 2025, Hans Hoffmann and Mohamed Badr Taddist from EBU Technology & Innovation introduced the C2PA standard and its potential as a verification tool. They furthermore explored how to bring both approaches together through proofs of concepts that combine C2PA and vera.ai technologies against disinformation.
Below, you can view a recording of the entire talk.
More detailed information about all this can also be found in a recently published report, written by EBU colleagues (and available here on the vera.ai website), namely “Content Provenance and Authentication for Trusted Content with C2PA”.
Do you want to find out more about vera.ai and dive deeper? One option: view previous recordings of this webinar series. You can do so either here, on the vera.ai website, or on the project's YouTube channel.
Happy viewing!
Author: Lalya Gaye (EBU)
Editor: Jochen Spangenberg (DW)
